CEO Series

February 13, 2017

Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai

We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.

Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

0

 

At IIeX EU in 2016 the winner of the Insight Innovation Competition was a unique emotionally-based text analytics solution led by our first female CEO winner, Lana Novikova of Heartbeat.ai. Now almost a year later, and in honor of the next round of the IIeX EU Competition next week, I decided it would be interesting to touch base with Lana on the Heartbeat journey, where they are now and where they are going.

First, a bit about their SaaS platform in their own words:

True deep insights can’t be found among scores and scales. Numbers have a definite role in research, yet only words and actions can point to our true hearts’ desires. Like raw diamonds, words often need skilled work to transform into a genuine sparkle.

Survey open-ended comments that contain deep insights into human emotions, needs and motivations, often get discarded. Manual data coding is time consuming and labour intensive, pricey and inconsistent from study to study. HEARTBEAT brought together market research, psychology, neuroscience, data analytics, and technology to enable researchers to find and polish these “insight diamonds” – quickly, affordably, and consistently.

You’ll notice the use of almost poetic language in their description, which is absolutely “on brand” for Lana and her team; they approached the development of their platform not as an exercise in technology advancement but as an effort to combine myriad disciplines to address a need to create scalable “understanding” tools. Market research was one example of use cases, but the needs of healthcare, public policy, education and other categories drove their thinking as much as anything else.

The result is a uniquely powerful, beautiful, and elegantly simple solution that can be used by novices and experienced pros alike, with an API based model that allows their tech to be plugged in to power or augment many different complementary platforms.

 

 

Here is a bit more from their website:

Heartbeat text analytics app automates the segmentation of self-reported emotions and feelings…into 10 primary and 100 secondary emotion groups. Our app is unique, scientifically sound, simple to use and affordable. Our results are accurate and 100% transparent. It will give you:

  • Automated categorization of emotion and feeling words and phrases

  • Unprecedented granularity and precision of emotion segmentation

  • A beautiful interactive data visualization with analytics and filters

According to the most recent GRIT report, text analytics continue to grow in use within research, with a variety of solutions available and some amazing work being done to prove use cases. Heartbeat’s niche is the deep profiling on non-conscious levels and that is exciting indeed since they are helping to bridge the gap between behavioral and computer sciences.

 

Lana was kind enough to sit down with me for a catch up on what’s been happening with Heartbeat since they won the Competition at last year’s IIeX EU; it’s a fun and enlightening conversation, and Lana has an amazing story to boot. The work they are doing within MR is fantastic, but some of the other projects they are working on outside of this space, for instance as a tool for addiction treatment, are truly fascinating. Check it out and I’m sure you’ll agree.

 

 

Look for Heartbeat to be showcased at several events this year along with many other emerging companies doing amazing work on the forefront of research!

0

ceo seriesGreenBook Pitchiiexinterviewstartupstext analytics

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Leonard Murphy

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Quantifying the Impact of Insight Innovation

Insights Industry News

Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Generative AI is Changing the Research Industry

The Prompt

How Generative AI is Changing the Research Industry

ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Celebrating 10 Years of Innovation with IIEX

Insights Industry News

Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*