Categories
CEO Series
January 6, 2020
See what an industry expert has to say about the future of insights.
0
Larry Friedman, Ph.D. has had a long and storied career in market research: Chief Research Officer of TNS before his retirement, then Editor of GreenBook Blog for the last few years. In that role he ushered in a new benchmark of quality and a consistent vision of the role GreenBook Blog can play in furthering our goal of being the home of thought leadership in the insights & analytics industry. In addition, he has been a major contributor to the GRIT and GreenBook Market Leaders reports, a counselor on IIeX and in general has immeasurably helped us to up our game.
He has also been a mentor and sounding board for myself and the leadership team and has become not just a valued teammate, but a dear friend.
Alas, all things change and after a career spanning nearly forty years, Larry has decided it’s time to enjoy the fruits of his labors and spend time with his family and pursuing his various passions unencumbered by work commitments.
Yes, Larry is officially retiring for good and will be stepping away from an active role at GreenBook. He doesn’t get away scot-free however; he will be assuming a Board role with the company.
In this interview to honor his contributions to the industry and to GreenBook specifically, we discuss his career, his assessment of the market research industry today and thoughts on what the future holds.
This one is not to be missed; Larry’s wisdom, perspective, and vision is filled with insights for everyone in the insights & analytics space. Plus, he is a heck of a lot of fun to talk to, so the interview is entertaining too!
Please join us all in wishing Larry a Happy Retirement; he will be missed as a regular contributor to the blog, although I suspect he will still periodically weigh in when the mood strikes.
Here is the interview.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Leonard Murphy
Dive into the CEO Series with guest Hamish Brocklebank, CEO of Brox.AI. Explore his path from music ...
Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predi...
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Top in Quantitative Research
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers