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Summer Greetings

Wishing the MR community a great summer season!

by Larry Friedman

Happy Fourth of July to those celebrating Independence Day! As a part of our mission to always serving you great content, please enjoy this holiday greeting from the GreenBook Blog Team.

Check out ‘Founding Fathers’ Rap’ on JibJab.com

Our office is closed for the remainder of this week, and we hope you are able to take time to enjoy the summer season, too.

Larry Friedman

14 articles

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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

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Getting Digital Transformation Right: New Opportunities for Market Researchers?

Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.

Larry Friedman

November 14, 2023

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The Prompt

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...

Larry Friedman

June 30, 2023

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CEO Series

The Most Widely Read GreenBook Blog Posts of 2019

Join us in taking a look back at the top 20 blogs of 2019.

Larry Friedman

January 7, 2020

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Market Leaders Deep Dive: Strategic Consultancies

An analysis of the top strategic consultancies in MR.

Larry Friedman

December 17, 2019

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ARTICLES

Top in Quantitative Research

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...