May 15, 2010

Welcome to the GreenBook Blog

The GreenBook Blog is dedicated to providing global market researchers with access to the most interesting content posted daily across the internet, coupled with original insight and thought leadership from a industry movers and shakers from both sides of the table.

Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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The GreenBook Blog is dedicated to providing global market researchers with access to the most interesting content posted daily across the internet, coupled with original insight and thought leadership from industry movers and shakers from both sides of the table.

Each day we’ll be bringing you the most interesting articles, news, white papers, interviews, and opinions from the global market research online community, and every Friday we’ll select the “best of the best” and make that available via our newsletter. We’ll strive to do the hard work of parsing the flood of content available and make it as compelling as possible, and we  think you’ll enjoy the fruits of our efforts!

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Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Leonard Murphy

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There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

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ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

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Celebrating 10 Years of Innovation with IIEX

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Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARTICLES

Moving Away from a Narcissistic Market Research Model

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Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

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The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
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Natalie Pusch

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