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Voice Your Opinion in the Latest GRIT Survey

Make your voice heard in the world’s most comprehensive study of the insights industry - take the GRIT survey

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT survey.

It’s now time for the for the Q3-Q4 2018 wave, and we’d like to ask you to take no more than 15 minutes to share your experience and opinions with us. Help us take the pulse of the insights industry, and head over to the survey.

This edition of the GRIT Report will include the all-new GRIT Future List. We will also dive into topics like:

  • Buzz Topics: Hype or Gamechangers?       
  • The Net on Nonconscious Measurement    
  • Satisfaction with Suppliers
  • In-Demand Skills & Staffing Trends
  • Challenges & Opportunities for the Industry  

In our effort to create an optimal survey-taking experience, the survey is now mobile friendly and will take less than 15 minutes. Thank you in advance for sharing your perspective and for passing the survey along to your colleagues!

All who complete the survey will receive:

  • Direct access to the GRIT Report before it’s released publicly
  • Access to all survey data via the KnowledgeHound GRIT data portal
  • Priority free access to the GRIT webinar series

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