Brand Strategy

February 27, 2019

What Can $20,000 Do For Your Insights Startup?

Submissions are open for the Insight Innovation Competition at IIeX North America 2019.

What Can $20,000 Do For Your Insights Startup?
Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

0

Submissions and voting are now open for the latest round of the Insight Innovation Competition, to be held at IIeX North America, April 23-25 in Austin.

Imagined and organized by GreenBook, and made possible by Dynata, the Insight Innovation Competition helps entrepreneurs bring disruptive ideas to life while connecting brands to untapped sources of competitive advantage through deeper insights.

How It Works:

  1. Early-stage companies submit their innovative idea to the Insight Innovation Competition website.
  2. The market research industry votes on the ideas that have merit. Submissions are open until March 15 and voting is open until March 22 at 5pm CST.
  3. Once voting closes, the five finalists with the most votes (and possibly a wildcard) will move on to pitch at the formal judging session taking place during an IIeX conference.
  4. The last “wildcard” spot will be given to a company selected by attendees during the IIeX conference. A special “Meet the Startups” session will occur, during which attendees will vote for who receives the final competition spot.
  5. Finalists will give a five-minute pitch to a panel of judges during IIeX North America 2019 that is open to all event attendees.
  6. The winner will be announced at the close of the conference, and receive an investment of $20,000, mentoring, and exposure to potential funding partners.

Learn more about the Insight Innovation Competition!

The Competition has been a huge success story. It’s a win for everybody: entrepreneurs with great ideas for improving the business of insights, investors looking for new opportunities in the insights space, and the corporate-side end-users of market research who are looking for new solutions.

Past winners have gone on to great success and include:

 

Stephen Phillips, CEO of past IIC winner Zappi, said winning “not only helped us feel great about what we were doing but also helped us attract both clients and potential investors.”

Similarly, according to David Johnson of Decooda, winning the IIC “helped accelerate the entrance of our company into the marketplace, gave us massive visibility to potential partners and clients, and led very directly to new business.”

The $20,000 cash prize is sponsored by Dynata, and of course, another benefit of participation is the ability to connect with and explore possible relationships with potential partners, including the many IIeX Corporate Partners who will be in attendance at the conference.

Submissions and voting take place on the Insight Innovation Competition website. Submissions are open until March 15 and voting is open until March 22 at 5pm CST.

The sooner you submit, the more time you will have to be included in the voting. Good luck!

0

GreenBook Pitchiiexstartups

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Leonard Murphy

From Rockstar Dreams to AI Insights: The Journey of Hamish Brocklebank

CEO Series

From Rockstar Dreams to AI Insights: The Journey of Hamish Brocklebank

Dive into the CEO Series with guest Hamish Brocklebank, CEO of Brox.AI. Explore his path from music ...

AI Integration and the Future of Marketing Insights with Alex Hunt, CEO of Behaviorally

CEO Series

AI Integration and the Future of Marketing Insights with Alex Hunt, CEO of Behaviorally

Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predi...

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Quantifying the Impact of Insight Innovation

Insights Industry News

Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*