Brand Strategy

November 9, 2010

EXPLOR Awards Winner Is…

Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award.

Robert Moran

by Robert Moran

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by Robert Moran, Strategy One

American Water!

Congratulations to the American Water team and their excellent case study:

“Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.”

The finalists were:

American Water
eBay
ANZ National Bank
Wrigley

Kudos to Bruno Levine, Digital Research and ThinkVine for the victor’s laurels.

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innovation

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