Directory
Directory

Find the right market research agencies, suppliers, platforms, and facilities by exploring the services and solutions that best match your needs

list of top MR Specialties

Advertising ResearchB2B Market ResearchConsumer Market ResearchCustomer SatisfactionData Collection - Field ServicesEthnographyFocus Group FacilitiesFocus Group ModeratorsFocus Group Recruiting

Browse all specialties

Browse Companies and Platforms

by Specialty

by Location

by Name

Browse Focus Group Facilities

by Location

by Name

Manage your listing

Follow a step-by-step guide with online chat support to create or manage your listing.

List your companyRenew your listing

About Greenbook Directory

Events

Events

IIEX Conferences

Discover the future of insights at the Insight Innovation Exchange (IIEX) event closest to you

IIEX Virtual Events

Explore important trends, best practices, and innovative use cases without leaving your desk

Insights Tech Showcase

See the latest research tech in action during curated interactive demos from top vendors

View all showcases

Webinars

Stay updated on what’s new in insights and learn about solutions to the challenges you face

View all webinars
Insights
Reports

Community

Community

Greenbook Future list

An esteemed awards program that supports and encourages the voices of emerging leaders in the insight community.

Insight Innovation Competition

Submit your innovation that could impact the insights and market research industry for the better.

Job Board

Find your next position in the world's largest database of market research and data analytics jobs.

Become a Contributor
For Suppliers

For Suppliers

Directory: Renew your listing

Directory: Create a listing

Event sponsorship

Get Recommended Program

Digital Ads

Content marketing

Ads in Reports

Podcasts sponsorship

Run your Webinar

Host a Tech Showcase

Future List Partnership

All services

Let’s talk

Dana Stanley

Greenbook’s Chief Revenue Officer

Insights HomeAll TopicsExpert ChannelsWebinarsPodcast

Categories

Ujwal Arkalgud

Ujwal Arkalgud

Want to publish with us?

Submit here

Why “Scoping” Research Could be Your Biggest Problem

Why “Scoping” Research Could be Your Biggest Problem

Linking scoping research, and confirmation bias.

Ujwal Arkalgud

Ujwal Arkalgud

March 5, 2019

Read article

Want to publish with us?

Submit here

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*

Sign Up for Updates

We will send you a greatest letters one per week for your happy

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*

Your guide for all things market research and consumer insights

For Suppliers

Marketing Services

Privacy policy

Cookie policy

Terms of use

Copyright © 2024 New York AMA Communication Services, Inc.
All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752