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Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.
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The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.
Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…
Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
Recently, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem.
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