Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Zappi enabled Keurig to release new products based on winning, customer-centric ideas ...

Smarten Up: 5 Tips to Become a Research Technologist

Learn how to stay one step ahead in the changing market research industry by becoming a research technologist. ...

Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research. ...

Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers. ...

Computers are better at rational functions and appear to be able to do intuitive ones with only the “creative” tasks being left for humans. ...

Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity. ...