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Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.
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You should develop a theory of your brand, which you use to direct your future marketing and research activities.
Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.
Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.
Stephen Needel share his thoughts on a recent Quirk’s article about a new voice analysis system.
Is the PIG (Pain Is Good) strategy really a smart strategy to follow for customer experience and improving satisfaction?
Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques?
An argument for the importance of quality over quantity in data.
The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal – although we think we do.
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