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Rich Raquet

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Thinking Fast and Slow: How Market Researchers Can Implement System 1 and System 2 Thinking

Thinking Fast and Slow: How Market Researchers Can Implement System 1 and System 2 Thinking

TRC Market Research looks at Daniel Kahneman’s two forms of human thinking and their implications for consumer decision-making.

Rich Raquet

Rich Raquet

November 13, 2019

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