Ray Poynter summarizes results from an August NewMR survey on statistics and statistical tools used by market researchers. ...
From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry. ...
Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations. ...
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report. ...
Many companies exhibiting at industry shows are selling themselves short. They can and should do a much better job. Here are a few ideas. ...
Here are my 5 top tips for things I think market researchers should do in 2016 - as per my closing keynote at IIeX Amsterdam. ...
The impact of AI on market research and insight will be much more disruptive than the industry seems to think. ...
In my experience, most of the teams who reliably find useful stories in the data employ a frameworks approach. ...
The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions. ...
As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it. ...
