An interview with client-side researcher Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric. ...
Successful bids bring work. But unsuccessful bids should still build your brand. ...
To hear more from the perspective of the corporate researcher, this feature will spend some time with a researcher From the Client Side. ...
There’s an old adage in research: Cheap, Fast, or Good…you can have any two of those three, but not all three. Or can you? ...
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? ...
In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry? ...
Using sliders in online surveys may increase engagement, but also introduce bias. ...
In research, too often we're concerned with whether consumers like or dislike things. But like and dislike are only part of the equation. ...
DIY research can usually be grouped into three categories. None of these DIY situations is likely to do any irreparable harm to vendors. ...
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find. ...
