Rob Key

Rob Key

Rob Key is CEO of Converseon. He is the former head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board. Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Rob's twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are ""conversations"" that require new ways of communicating. He has been involved in digital marketing since 1995. Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media's Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation. Follow Rob on Twitter via @robkey or connect on LinkedIn.

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Why ‘Getting it Right’ in Social and VoC Listening is a Human Right

Artificial Intelligence and Machine Learning

Why ‘Getting it Right’ in Social and VoC Listening is a Human Right

Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects

Rob Key

Rob Key

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Social Data Analysis and Insights Requires Labeling Laws

Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.

Rob Key

Rob Key

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