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How McDonald’s Used Zappi to Optimize Concepts Systematically with Faster, More Cost-Effective Research

How McDonald’s Used Zappi to Optimize Concepts Systematically with Faster, More Cost-Effective Research

Concept testing with McDonald’s.

Ryan Barry

Ryan Barry

March 13, 2020

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You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

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Ryan Barry

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April 15, 2019

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