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Pedro Almeida

Pedro Almeida

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X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image

Research Methodologies

X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image

Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.

Pedro Almeida

Pedro Almeida

April 16, 2019

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