Paul Conner

Paul Conner

Paul Conner has been a consumer/marketing researcher since 1982 serving a variety of businesses and working for all company types‚ Agency, client, and supplier. In 2004 he founded Emotive Analytics, a consumer research firm devoted to assessing the emotional dynamics of consumer behavior. Mr. Conner's works and thinking have been published in Quirk's, QRCA Views, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. Furthermore, he has spoken at AMA, QRCA, IFT, Path to Purchase Institute, Design & Emotion Society, and CTAM conferences and events.

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Research Methodologies

Some Help in Evaluating Subconscious, Implicit, System 1 Measures

If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.

Paul Conner

Paul Conner

Latest

Research Methodologies

Exploring System 1 A Little More Deeply

Four areas in which System 1 operates and manifests itself that combine to reveal “hidden forces” that influence behavior.

Paul Conner

Paul Conner

Research Technology (ResTech)

The Newest Research Technologies Need Solid, Traditional Thinking Toward Their Use

New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.

Paul Conner

Paul Conner

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