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Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.
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As mobile interfaces improve, the applicability of mobile in market research will only grow.
So Google is a Phone manufacturer too. How does that change the game?
If we want to reach our target audience, we should go out and reach them irrespective of the phone they use. The debate about penetration of mobile ph...
I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...
By Navin Williams, CEO of MobileMeasure The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the ...
Growth for many brands will come through selling into developing markets. How do you conduct research where literacy is marginal? Mobile.
If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...
A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger...
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