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Lisa Horwich

Lisa Horwich

Founder & Research Principal at Pallas Research Associates

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Two Questions Researchers Should Ask of Their AI Vendor

The Prompt

Two Questions Researchers Should Ask of Their AI Vendor

As AI tools grow, it is crucial for researchers to assess data practices of vendors. By gaining insight, researchers can make better choices.

Lisa Horwich

Lisa Horwich

Founder & Research Principal

October 31, 2023

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Why Researchers Should Care about Marketing Technology

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Why Researchers Should Care about Marketing Technology

Emerging technologies can provide new opportunities to provide services and expertise that augments data.

Lisa Horwich

Lisa Horwich

Founder & Research Principal

June 12, 2019

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