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Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.
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As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...
Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal
The GreenBook team is honored to welcome our newest editor, Dr. Larry Friedman
Join us in taking a look back at the top 20 blogs of 2019.
An analysis of the top strategic consultancies in MR.
Blog posts related to changes and challenges in MR emerge as the most widely read posts in 2018
Key changes and trends surfacing in the market research industry.
In a world where we don’t necessarily need to ask questions to get answers, what is the role of the market research industry?
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