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Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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Research Methodologies

Igniting Curiosity: Insights, Innovations, and Ethics in Market Research

Stay informed on events and innovations in the industry. Dive into fresh products like Neurons' AI copilot and Qualify AI's qualitative research autom...

Karen Lynch

Head of Content

April 17, 2024

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Latest

Future List Honorees

Greenbook Future List Spotlight: Catrina Salama

Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client ...

Karen Lynch

Head of Content

March 28, 2024

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The Prompt

Exploring AI in Market Research and Creative Industries

Explore the latest in market research and AI integration. Learn about AI's impact on creative industries and the growing trend towards AI in market re...

Karen Lynch

Head of Content

March 6, 2024

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Focus on APAC

IIEX APAC 2024 Speaker Interview with Rasika Mathur

Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...

Karen Lynch

Head of Content

March 1, 2024

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The Prompt

Exploring Market Research Trends, AI Advancements, & Ethical Considerations

Stay informed on the latest in tech and AI, market research advancements, and ethical considerations in AI and technology.

Karen Lynch

Head of Content

February 27, 2024

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Greenbook Company News

2023 in Lists: Highlights and Must-Reads for Every Insights Professional

Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...

Karen Lynch

Head of Content

December 20, 2023

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Future List Honorees

Greenbook Future List Spotlight: Israel Coleman

Editor’s Note: The following interview features a Greenbook Future List honoree, Israel Coleman. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Head of Content

September 26, 2023

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Future List Honorees

Greenbook Future List Spotlight: Erin Sowell

Editor’s Note: The following interview features a Greenbook Future List honoree, Erin Sowell. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Head of Content

August 15, 2023

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Insights Industry News

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Karen Lynch

Head of Content

April 26, 2023

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