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Kerry Hecht holds the position of Director at Dub Los Angeles. She began her career as a phone interviewer for MARC Opinion Research in Dallas, TX at the age of 19 and has worked her way around the industry ever since. Her years of shadowing and supporting moderators, being an intuitive thinker and tireless people watcher led her to the natural next step as a moderator herself and project manager. With many years as a project manager she understands how critical attention to detail is and that makes her a valuable asset to any qualitative project. Kerry's experience has taken her around the country and the globe as she has led and managed projects for a range of companies and topics from toys to telecommunications, retail stores, eye glasses, educational institutions, CPGs, banking, QSRs and more. Prior to joining Dub, Kerry worked as an in-house moderator for Great Opinions and has worked as a moderator for DR Added-Value as well as branching out on her own. She has supported moderators as a Field Manager for Hall-and-Partners and Burke Marketing Research and as a Director for Murray Hill Center. She has handled a wide projects including focus groups, one-on-ones, and online qual, which she sees as a trend worth exploring more. Kerry currently lives in Los Angeles, CA with her daughter, Ellie, her partner, Arnis and the family dog, Mikey.
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It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...
Kerry Hecht
May 10, 2011
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