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If given the right tools, bias can be overcome.
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Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
Katja Cahoon explores the challenges and benefits of online qualitative research.
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