Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Bridging the mind sciences and business, Katja is a veteran market analyst, trained psychotherapist, and founder of Beacon Insight Group. She started her career in trend and future research with Audi before becoming Director of Strategic Initiatives at Olson Zaltman. Passionate in her work, Katja has presented at conferences such as ESOMAR and IIEX as well as served as adjunct faculty at William James College and Stephen's College. Having lived in different countries from an early age, Katja learned to be a close observer of human nature - this later transformed into a desire to understand more deeply and to have a positive impact on behavior.

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Insights Industry News

Food for Thought: Challenges and Ideas for Addressing Bias

If given the right tools, bias can be overcome.

Katja Cahoon

Katja Cahoon

Managing Founder

Latest

Insights Industry News

Bias and the Election: What No One is Talking About

Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.

Katja Cahoon

Katja Cahoon

Managing Founder

Research Methodologies

Getting to Know You: Employing Empathy to Holistically Understand Your Consumer

To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.

Katja Cahoon

Katja Cahoon

Managing Founder

Research Methodologies

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes

Katja Cahoon explores the challenges and benefits of online qualitative research.

Katja Cahoon

Katja Cahoon

Managing Founder

Are Myths Stopping You From Engaging in Online Qualitative Research?

Research Methodologies

Are Myths Stopping You From Engaging in Online Qualitative Research?

Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.

Katja Cahoon

Katja Cahoon

Managing Founder

Research Technology (ResTech)

How to find the Right Online Qualitative Platform for You

Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.

Katja Cahoon

Katja Cahoon

Managing Founder

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