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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Jason Martuscello
Business Strategist at BEESY
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Accelerating Innovation Adoption with Behavioral Economics
Learn the 3 factors to accelerate adoption success.
Jason Martuscello
Business Strategist
Latest
Research Methodologies
Premiumization: The Key to Brand Growth Part 2
4 strategies for implementing premiumization.
Jason Martuscello
Business Strategist
Brand Strategy
Premiumization: The Key to Brand Growth
How premiumization is changing consumers habits.
Jason Martuscello
Business Strategist
Research Technology (ResTech)
Offloading Cognition: The New Behavioral Science Approach to Winning Customers
How ‘cognitive offloading’ impacts the way your customers make choices
Jason Martuscello
Business Strategist
Research Methodologies
Is “System 1” & “System 2” Still Relevant for Consumer Insights?
Breakthroughs in cognitive science to transform methods to understanding consumer behavior
Jason Martuscello
Business Strategist
Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You
Why consumers are now relying less on memory-based decision making.
Jason Martuscello
Business Strategist
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