Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

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How Consumer Research Took La Croix on a Ride to the Top

Research Methodologies

How Consumer Research Took La Croix on a Ride to the Top

A quantitative eye tracking study on La Croix’s branding success

Joey Goldberg

Joey Goldberg

Marketing Manager

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Humor Wins in 2018 Super Bowl Commercials

Research Methodologies

Humor Wins in 2018 Super Bowl Commercials

Eye tracking surveys of Super Bowl advertisements

Joey Goldberg

Joey Goldberg

Marketing Manager

Why Viewability is Failing You

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Why Viewability is Failing You

Utilizing eye tracking studies to reveal what drives advertising viewership

Joey Goldberg

Joey Goldberg

Marketing Manager

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