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Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste

Consumer Behavior

Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste

The power of perception on consumers’ food and beverage choices.

Hannibal and

Hannibal and

Insights Associates

February 18, 2020

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Lead By The Nose: It’s Time to Embrace Scent Advertising

Behavioral Science

Lead By The Nose: It’s Time to Embrace Scent Advertising

Scent sells (even if the smell is particularly smelly).

Hannibal and

Hannibal and

Insights Associates

November 25, 2020

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