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Dana Stanley
Greenbook’s Chief Revenue Officer
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Greg Heist
Chief Innovation Officer at Gongos
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Research Methodologies
5 Things That Will Become Obsolete in Market Research Sooner Than You Think
As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.
Greg Heist
Chief Innovation Officer
Latest
How Disruptions are Born and How It Applies to the Market Research Discipline
In our industry, we use the term “disruptive innovation” a lot. But, what does this term really mean?
Greg Heist
Chief Innovation Officer
Three Reasons Why Trends are Failing the Modern Organization
Let’s talk about key reasons trends are failing the modern organization: Relating to the analysis, aggregation and activation of trends.
Greg Heist
Chief Innovation Officer
Research Methodologies
The Top 3 Reasons Market Research Agencies Can Thrive in the Era of Big Data
Big Data: With major players offering both platforms and professional services, can MR agencies compete in this explosive new space?
Greg Heist
Chief Innovation Officer
Design Thinking Isn’t B.S. (But the Way We Think About It Is)
Empowering orgs to design better consumer products by integrating internal and external perspectives
Greg Heist
Chief Innovation Officer
CEO Series
Is the Experience Frontier the New Innovation Frontier?
Re-focusing on experience innovation, rather than product innovation may seem daunting at first, but it is well worth the risk.
Greg Heist
Chief Innovation Officer
5 Ways to Fight the Market Research Industry’s “Global Warming” Problem
Greg Heist offers five things you can start doing today to avert market research’s “global warming” problem: consumer engagement.
Greg Heist
Chief Innovation Officer
Research Methodologies
The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Greg Heist
Chief Innovation Officer
The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry
Greg Heist discusses three things on his mind after reading the latest GRIT report.
Greg Heist
Chief Innovation Officer
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