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Gyurka Jansen is a research consultant at R2 Research, dedicated to combine solid market-research knowledge with the ever expanding opportunities that the online environment offers. He is an avid blogger, part of the editorial board of Dutch blog DeJaap, and writes on new-media, research, communications and marketing for several other Dutch blogs. You may have heard him on Dutch radio as well, where he is occasionally asked for his expert opinion on a variety of internet-related topics. Above all he tries to make a case for better and 'smarter' research as the opportunities and technology that is available is as vast as the knowledge in the industry. It's all about combining them in the right way and daring to embrace new opportunities.
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Mobile research enables new opportunities to explore the customer journey from awareness to purchase.
Gyurka Jansen
Editor In Chief
May 8, 2012
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The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want...
Gyurka Jansen
Editor In Chief
April 8, 2012
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