Emily James

Emily James

Insights Marketer at FlexMR

Emily writes on topics of market research, data and engagement for FlexMR. She explores strategy, key trends and creative expression - contributing recently to the award-winning Insight as Art campaign.

Want to publish with us?

How to Nurture Synthesis and Eradicate Business Conflicts with Insights

Research Methodologies

How to Nurture Synthesis and Eradicate Business Conflicts with Insights

Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...

Emily James

Emily James

Insights Marketer

Latest

3 Emerging Qualitative Research Trends to Watch

3 Emerging Qualitative Research Trends to Watch

Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...

Emily James

Emily James

Insights Marketer

Embracing the Dichotomy of Logic and Emotion in Market Research

Research Methodologies

Embracing the Dichotomy of Logic and Emotion in Market Research

Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...

Emily James

Emily James

Insights Marketer

Using Customer Salience to Improve Business Success

Research Methodologies

Using Customer Salience to Improve Business Success

Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...

Emily James

Emily James

Insights Marketer

What is a Two-Speed Market Research Strategy?

Research Methodologies

What is a Two-Speed Market Research Strategy?

Is a two-speed market research strategy the key to unleashing our potential?

Emily James

Emily James

Insights Marketer

The Importance of Good Stories and Design: Viewing Insight as an Art Form

Research Methodologies

The Importance of Good Stories and Design: Viewing Insight as an Art Form

As much as market research is described as a science, we must not lose sight of it as an art form too.

Emily James

Emily James

Insights Marketer

Attracting the Right Members for a Successful Community

Research Methodologies

Attracting the Right Members for a Successful Community

Discussing how to find the right respondents for your market research.

Emily James

Emily James

Insights Marketer

Making Surveys Human Matters Now More Than Ever

Research Methodologies

Making Surveys Human Matters Now More Than Ever

Humanising survey research is key to improving survey results & data.

Emily James

Emily James

Insights Marketer

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

Research Methodologies

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...

Emily James

Emily James

Insights Marketer

Want to publish with us?

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*