Dr. David

Dr. David

Dr. David Forbes holds a Ph.D. in clinical and cognitive psychology from Clark University, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a business consultant. He founded the Forbes Consulting Group in 1982.

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Insights Industry News

All Emotions Are Not Created Equal

It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.

Dr. David

Dr. David

Latest

Insights Industry News

Sneak Peek Book Excerpt: The Science Of Why by Dr. David Forbes

An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.

Dr. David

Dr. David

Is America Breaking Up With Thanksgiving?

Is America Breaking Up With Thanksgiving?

To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...

Dr. David

Dr. David

Research Technology (ResTech)

Social Media Can Tell Us A Lot About Brands. Too Bad So Much Of It Isn’t True.

Social media can provide some valuable data about brand sentiment, but it also gives a flawed picture of what consumers actually think. It is prudent ...

Dr. David

Dr. David

Research Technology (ResTech)

Beware The Brain-Science Backlash

There is considerable backlash towards neuroscience. However, neuroscience will point the way to greater self-knowledge for the human race.

Dr. David

Dr. David

Big Brands vs. Makers Movement: Opposites Attract

Big Brands vs. Makers Movement: Opposites Attract

The Makers Movement has caught the attention of big brands trying to tap into the work and success.

Dr. David

Dr. David

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