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It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.
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An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...
Social media can provide some valuable data about brand sentiment, but it also gives a flawed picture of what consumers actually think. It is prudent ...
There is considerable backlash towards neuroscience. However, neuroscience will point the way to greater self-knowledge for the human race.
The Makers Movement has caught the attention of big brands trying to tap into the work and success.
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