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Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
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This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.
Getting research understood and appreciated is our job. It is not enough to be right. You have to get read.
A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography
Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...
by Bill Weylock, Action Insights – First session of my afternoon: relative projectibility and sampling reliability. REI determined that the rising per...
This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...
By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...
by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graph...
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