Ben Leet

Ben Leet

General Manager UK at YouGov

Ben Leet, Instantly‚Aos Managing Director for Europe has been in the research industry for over a decade and recalls sending surveys via fax machine with a certain nostalgic fondness before watching the world dramatically change over the past 10 years. Ben has always had business development close to his heart, and has combined that commercial acumen with his natural leadership abilities to build new sales channels at several companies, including Decision Tree Consulting and Toluna, before being part of the seed team that founded Instantly Europe in January 2011. Since then, Ben has been instrumental in building Instantly‚Aos footprint in Europe, and he now combines his market research experience with his sales and leadership skills to oversee Instantly‚Aos European operations. Ben is a graduate of the Nottingham Business School with a Bachelor of Arts degree (Hons) in European business.

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Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK

Latest

Research Methodologies

Treating Survey Respondents As Real People

Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.

Ben Leet

Ben Leet

General Manager UK

Will Social Media Kill MR?

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...

Ben Leet

Ben Leet

General Manager UK

Insights Industry News

2012 EU Forecast: Can The Market Research Industry Beat Uncertainty In The Eurozone?

During tough times, research clients want more for their budgets –and they want it fast.

Ben Leet

Ben Leet

General Manager UK

Research Technology (ResTech)

Smartphones Won’t Be Mainstream In Emerging Markets Until….. Now!

Mobile research will become the methodology of choice for much of our work in emerging markets.

Ben Leet

Ben Leet

General Manager UK

Online Research in 2020: Machines Will Take Your Surveys

Five trends in online sampling, and where they are headed in the future.

Ben Leet

Ben Leet

General Manager UK

Will Market Research Still Exist In 20 Years?

Will your company continue to exist and thrive 20 years from now? Is it well set to survive the digital revolution?

Ben Leet

Ben Leet

General Manager UK

Research Methodologies

From Doubter to Evangelist: Why It’s Time To Embrace Mobile Research

Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.

Ben Leet

Ben Leet

General Manager UK

Research Methodologies

Why Consumer Is King: Moving With Our Mobile Market

I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?

Ben Leet

Ben Leet

General Manager UK

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