Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Bonnie is an online research pioneer with 25+ years of experience. As CCO, she is DISQO’s liaison to the insights community, advocating data quality, innovation, and optimization of client value.

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Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer

Latest

Market Research Fraud is on the Rise — Let’s Conquer It Together

Artificial Intelligence and Machine Learning

Market Research Fraud is on the Rise — Let’s Conquer It Together

Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer

Supply, Demand and Sustainability in Market Research

Focus Groups

Supply, Demand and Sustainability in Market Research

The insights industry is facing a global supply shortage.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer

Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data

Brand Strategy

Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data

Is human recall reliable enough for conducting shopper research?

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer

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