Betty Adamou

Betty Adamou

CEO & Founder at Research Through Gaming

Betty Adamou is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of ‘Games and Gamification in Market Research’ (Kogan Page, 2018), the first book on the subject, published in three languages. Her 10+ years of research and design work is focused on creating engaging and data-driven games to solve commercial problems. As an in-demand Gamification designer, workshop leader, keynote speaker, and consultant, Betty regularly works with a range of clients, from Fortune 500 brand to start-ups and charities, with her games played by 20,000+ people worldwide.

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The Future of Research Through Gaming

Research Technology (ResTech)

The Future of Research Through Gaming

The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.

Betty Adamou

Betty Adamou

CEO & Founder

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Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Insights Industry News

Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Adoption of user experience & accessibility for higher engagement.

Betty Adamou

Betty Adamou

CEO & Founder

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