Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

Adam Rossow is VP of Marketing for iModerate. Adam heads up marketing for iModerate, bringing over a decade of experience to the table. Adam has been a core member of the iModerate team since the company‚Aos inception, and has helped shape the iModerate brand as well as the product lines. Adam brings a strategic, integrated approach to sales and marketing, ensuring that both departments work in tandem to deliver relevant and effective solutions to the marketplace. A veteran public relations and integrated marketing executive, Adam previously worked at Dan Klores Communications and G.S. Schwartz and CO., both located in New York City. At both firms he spearheaded media relations, integrated marketing activities, strategic planning and general communications for Fortune 500 companies as well as prominent celebrities and business magnates. Adam earned his bachelor‚Aos degree from the University of Wisconsin-Madison, and majored in communications.

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Research Methodologies

Going Big with Qualitative Market Research

Qualitative research has long had perceived drawbacks of scaling. With advances in sampling, outreach platforms, and text analytics, this is changing....

Adam Rossow

Adam Rossow

Marketing Consultant

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Insights Industry News

20 Signs You’re A Market Researcher

A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the world.

Adam Rossow

Adam Rossow

Marketing Consultant

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

Research Methodologies

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...

Adam Rossow

Adam Rossow

Marketing Consultant

Product Innovation: The Basics

Research Methodologies

Product Innovation: The Basics

In regard to value and functionality: What does it do and what’s it worth to consumers? We recommend concept testing early and often.

Adam Rossow

Adam Rossow

Marketing Consultant

The 10 Things Researchers Should Be Thankful for this Holiday

Adam Rossow shares 10 things we as researchers should be thankful for this holiday.

Adam Rossow

Adam Rossow

Marketing Consultant

Don’t Overlook Research’s “Other” Benefit

Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point.

Adam Rossow

Adam Rossow

Marketing Consultant

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