Anouar El

Anouar El

Founder & Chief Executive Officer at Veylinx

Anouar El Haji is the founder of Veylinx, the winner of the Insight Innovation Competition 2014 North-America. He developed Veylinx to reveal what consumers truly value by letting them vote with their own wallet. He is specialized in behavioral economic methods to conduct marketing and market research.

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Research Methodologies

The Elusive Gold Standard In Market Research

The method that gets closest to consumer behavior should be considered the gold standard in market research.

Anouar El

Anouar El

Founder & Chief Executive Officer

Latest

Inflation Reveals the Need for Better Insights

Consumer Behavior

Inflation Reveals the Need for Better Insights

A focus on consumer demand is needed to offset rising inflation.

Anouar El

Anouar El

Founder & Chief Executive Officer

Consumer Behavior

Defining ‘Value’ to Understand What Makes People Tick

Knowing what people value most, provides us with the information to create as much value as possible.

Anouar El

Anouar El

Founder & Chief Executive Officer

Brand Strategy

Skin In The Game: Revealing The Honest Truth

Skin in the game is a powerful concept and is necessary to understand true human reality.

Anouar El

Anouar El

Founder & Chief Executive Officer

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