The future of research will one in which companies that are strategic partners "make it".
Lenny Murphy catches up with what's been happening while he was away.
“Serious gaming” is certainly a major opportunity to engage respondents in new forms of data collection.
A thought-provoking piece in which multiple thought leaders weigh in on where MR is going.
The ultimate goal of MR is to give marketing organizations the key insights needed to help brands engage with their customers.
Location based social networks are the current darling of social media. Foursquare is leading the way.
I'll be in NYC starting Wednesday through Friday of this week. Let's connect!
Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inherent in this switch
If we want to truly understand what motivates consumers, then we need to get into their heads and hearts
Peanut Labs continues to help direct the industry conversation on what the future looks like.