Prioritization of issues with a product through customer feedback can better help organizations to invest in correcting the right concerns.
Using technology to not just gather insights on what customers think but actively meet changing needs.
Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
Consumer decision making does not just come down to rationalizing a purchase and working with a simple desire for the product.
Discover how you could be halving your analysis time now!
Engage consumers and their emotions through good storytelling.
As companies transform themselves, Insights depts. can play a critical role in breaking down the silos that exist.
Asking 'why' separates humans from AI technologies.
Re-evaluate how you see consumer insights.
Linking scoping research, and confirmation bias.