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Larry Friedman interviews Eric Salama, global CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50.
Pessimism about online sample quality abounds. This article discusses how recruiting through social networks can benefit the industry.
AI is leading a digital transformation for marketing and research in multiple ways
Supplementing Traditional Market Surveys With Big Data
Introducing four projects currently funding via Collaborata's MR marketplace
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.
Bringing together observed and engaged data for client needs
Clear thinking about causation is increasingly important in MR, especially as we move into a world of bigger, more diverse data sets.
Keeping ads shorter to keep consumers' attention longer