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Endangered Species Chocolate case study on customer segmentation analysis.
An overview the basic principles of UX design for market researchers
Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.
Software developments are drastically changing MR's business models. A number of possible paths forward exist.
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
Labatt Breweries case study on testing digital content advertising.
Going back to the basics of listening to customers and quickly applying insights
AI can be used by brands to help improve relationships with consumers in many ways, including understanding their needs better, and aiding in retention.