Research Now SSI validates IKEA's new ad with quick, quality first-party panel data
Learn how Capital One's insights team impacts their organization's strategy.
Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal
Traditional pack shots are too small to be seen on mobile devices, thus hero images do significantly better when tested with consumers
Don't be threatened by passive data collection, as it is meant to complement, not compete with reported data
CPG brands must use social sharing principles to evolve from legacy to lifestyle brands
Coca-Cola asked Nielsen to create a framework for small stores to effectively compete against large retailers
A new sampling method is discussed for mobile surveys which promises better representativity than current approaches
Technology is both a friend and an enemy when it comes to the problem of sample fraud. Steps must be implemented to combat the problem.
Big data and AI have been integrated into many business applications, including some in MR