Using anthropology to understand the 'why' behind consumer behaviors.
Learn how to utilize transparency to gain consumer trust and loyalty.
Learn How "Corporate Purpose" Can Deliver Stakeholder Value
Joel Rubinson details the great risks if we abandon the use of stat testing of marketing data.
Interview with Siddhartha Dutta of Kantar Profiles Division.
A look into the average Netflix user.
Declared data begins to take the spotlight from third-party data.
How customer centricity can improve retail banking.
5 benefits of utilizing biometric methods.
Learn more about the relationship between self-reported vs. behavioral data.