New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Machine intelligence to answer questions about the wool consumer market in real-time
Combining insights from market research and data science can lead to deeper understanding of marketing issues
Learn how we leveraged artificial intelligence to identify jobs and enhance the depth of insights around them.
Adapting conjoint methods into an educational app for students in less-developed countries to use to learn critical thinking.
Qual sample can be sourced from online marketplaces
Market research must prove the ROI of the insights it provides.
Discussing GfK's major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry
CX needs to be placed in context of other shopping factors
Consumer neuroscience proving worthy for deeper insights and greater ROI