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Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.
Return back to the passions that brought you to market research.
Breaking through the clutter of brands on social media can be a consistently tough challenge.
LivingLens case study on using video to better understand consumers and improve engagement.
Sales and research collide in this article, to help explain both excelling in your personal career and becoming a better insights professional with three lessons.
Use your sense of adventure and see how your exploratory research can improve.
Exploring what community and messaging around brand purpose translates to in public perception.
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Is human recall reliable enough for conducting shopper research?