...Let’s do it again soon. See you in Chicago! About Kevin Lonnie In 1974, Mr. Lonnie entered Rutgers College of Engineering with every intention of pursuing a degr
Interview ten of the pre-MRMW interview series was with Kevin Lonnie of KL Communications. Kevin is an advocate for good market research, focused on results and not the t
...Kevin Lonnie of the less than stellar regard some folks seem to hold our industry in. Now, I watched the Oscars and laughed at the skit, but like Kevin I...
folks and take it to heart; as Kevin says it is time for market research to put the pedal to the metal. By Kevin Lonnie “The survey” is synonymous...
Editor’s Note: The previous post from Kevin Lonnie on the idea of changing the name of the MR industry was so popular and provocative that we decided to inco
Posted on October 17, 2012 by Kevin Lonnie By Kevin Lonnie I found it fascinating that an October 2012 PricewaterhouseCoopers review on the size of the UK Market Research
...tracking, behavioral economics and anything else that helps fill in the gaps on understanding why we do what we do. In today’s post Kevin Lonnie dissects the cur
Editor’s Note: This post is part of our Big Ideas Series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Kevi
Editor’s Note: This is the follow-up to Kevin’s post on his adventures as A Jersey Researcher in the Crowdsourcing Court Originally posted on May 24, 2011 by
... I thought I would simply be an attendee at this year’s event, but Kevin Lonnie was kind enough to invite me to participate in 2 sessions KL Communications