DraftKings’ platform has grown from 100,000 accounts in 2012 to over 11 million in 2019. As they grew, DraftKings knew they needed a research culture that would allow them to be truly customer-centric. See the steps DraftKings took to build a research team and a culture of curiosity from scratch.
Register today. During this webinar, you will learn:
- How DraftKings built an agile research team— and how you can increase your own research team’s agility
- How to make the value of your research clear by demonstrating quick wins
- How to formalize a customer feedback loop and share insights across your organization
Sarah Drury, User Researcher, DraftKings
Marcus Torres, Senior Client Success Manager, Bloomfire – moderator