SIS INTERNATIONAL RESEARCH: NYC FOCUS GROUP FACILITY
The ultimate guide to transforming your business with business insights
Insights That Work

How to Grow a Research and Insights Culture from the Ground Up

DraftKings’ platform has grown from 100,000 accounts in 2012 to over 11 million in 2019. As they grew, DraftKings knew they needed a research culture that would allow them to be truly customer-centric. See the steps DraftKings took to build a research team and a culture of curiosity from scratch.

Register today. During this webinar, you will learn:

  • How DraftKings built an agile research team— and how you can increase your own research team’s agility
  • How to make the value of your research clear by demonstrating quick wins
  • How to formalize a customer feedback loop and share insights across your organization

Speakers:

Sarah Drury, User Researcher, DraftKings

Marcus Torres, Senior Client Success Manager, Bloomfire – moderator

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