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Is “Corporate Purpose” a Real Opportunity or Just a Marketing Fad?

Recently the Business Roundtable, a group of nearly 200 U.S. chief executive officers, issued a new statement on the purpose of a corporation.

How are companies that embrace this concept articulating, activating and enabling Purpose? To what extent is it deepening stakeholder relationships and impacting business performance?

View the recording .  This webinar delivers what you need to know about this new way of looking at the value generated by companies, including:

• How companies find an area of purpose that makes sense for their brand,
• How they ensure their Purpose fits with stakeholder expectations,
• How they drive a sense of purpose through their organizations.

Our panel of experts provides rich case studies to illustrate how companies implement purpose for business results.

Speakers:

Carol Gstalder, Senior Solutions Consultant and Corporate Reputation Advisor, Heart+Mind Strategies

Sara Macfarlane, Director of Strategy and Insights, R&R Partners

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