Explore how to combine digital, survey, social and first-party data sources with data science and AI to unlock to true value of digital consumer intelligence and make decisions that truly fit with consumer needs.
We will cover:
- How to enrich consumer insights with the combination of prompted and unprompted real-time data
- Practical tips to form and test new research methodologies that will fuel action
- How the world’s largest brands are innovating their research strategy with digital consumer intelligence
Ryan Harrison, Research Manager, Strategy & Insights, Brandwatch