The rise of CBD (AKA cannabidiol) has been explosive. Derived from hemp or cannabis plants, it’s being hailed as a “miracle drug” capable of reducing anything from anxiety, physical pain and even more severe conditions. But why has CBD become so popular recently? And what does this mean for brands?
- Uncover the drivers behind the growth of CBD — covering shifting societal attitudes, government intervention and the evolution of health and wellness
- Explore consumer perceptions toward CBD — looking at consumer knowledge about CBD, their motivations to use it and their thoughts on its effectiveness
- Examine what this means for brands — how do brands, big and small, successfully navigate this nascent and unregulated space?
Katie Gilsenan, Senior Trends Analyst, GlobalWebIndex
Sandy Livingstone, Corporate Sales Director, GlobalWebIndex