Hundreds of companies specialize in identifying trends. But no one has cracked how to model, map and assign a value to a trend by measuring its volatility. This webinar will discuss such a model and explain why it sets the foundation for better trend prediction and decision making.
View the recording. We will show you:
- A way to distinguish between industry definitions of trends and actual consumer-led demand spaces.
- A model with which to think about measuring trend volatility.
- A model with which to predict the future of trends – through the lens of the consumer rather than the industry.
Ujwal Arkalgud, CEO & Chief Cultural Anthropologist, MotivBase.com