Civicom: Your project success is our number one priority
Join us October 10 in Denver
The 2019 GRIT Insights Practice Edition survey is here

Stop Tracking Trends. Start Measuring Their Volatility.

Hundreds of companies specialize in identifying trends. But no one has cracked how to model, map and assign a value to a trend by measuring its volatility. This webinar will discuss such a model and explain why it sets the foundation for better trend prediction and decision making.

View the recording.  We will show you:

  • A way to distinguish between industry definitions of trends and actual consumer-led demand spaces.
  • A model with which to think about measuring trend volatility.
  • A model with which to predict the future of trends – through the lens of the consumer rather than the industry.

Speaker:

Ujwal Arkalgud, CEO & Chief Cultural Anthropologist, MotivBase.com

Please share...

Join the conversation