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Stop Tracking Trends. Start Measuring Their Volatility.

Hundreds of companies specialize in identifying trends. But no one has cracked how to model, map and assign a value to a trend by measuring its volatility. This webinar will discuss such a model and explain why it sets the foundation for better trend prediction and decision making.

View the recording.  We will show you:

  • A way to distinguish between industry definitions of trends and actual consumer-led demand spaces.
  • A model with which to think about measuring trend volatility.
  • A model with which to predict the future of trends – through the lens of the consumer rather than the industry.


Ujwal Arkalgud, CEO & Chief Cultural Anthropologist,

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