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The Problem with AI: How Contextual Intelligence Will Shape the Way Consumer Insight and Innovation Teams Predict Human Behavior

Contextual Intelligence allows us to get past the industry’s perspective on trends, and actually look at the consumer’s unaltered lens to identify new revenue opportunities. It also allows us to quantify the value of these trends and make better business decisions in a timely manner.

View the recording. You will learn:

  • Without context, AI cannot truly understand intrinsic human motivation (‘the why’).
  • Context when married with big data allows us to decode industry trends and identify the underlying demand spaces within it (through the consumer’s lens).
  • Most importantly, context gives topics/trends meaning in culture. Understanding these meanings at scale allows us to quantify trends and measure their volatility, with accuracy.


Ujwal Arkalgud, Co-Founder & CEO,,

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