One of the things I like best about going to IIeX is the people I meet – old friends I haven’t seen in a while, and new friends I get to make. When I would bring up my role with the blog, I’d invariably get asked about topics we’d be interested in publishing in the blog.
It made me realize that it’s been almost a year since we last published a “call for papers”, so it seemed appropriate to update the list of topics we published then.
As I stated then, all good ideas are welcome; there are some though, that are particularly near and dear to my heart.
So here goes, in no particular order of importance:
- Data integration (particularly big data with traditional MR data)
- Artificial intelligence/machine learning
- Predictive analytics
- Social intelligence
- Behavioral Science and System 1 thinking
- Methodological innovation
- How is the client-side role changing? How does it need to change further? (I’d particularly love it if clients would be brave enough to write about this)
- The future of work, staffing and human capital in the industry
- How are research companies evolving to meet the imperatives of both automation and consulting?
- What are the next big opportunities for start-ups?
- Emerging competitors from other categories
- What is the role of MR in the face of increasing privacy concerns about the data being accumulated by digital and social companies?
- How can MR help companies monetize their own data (with privacy as a concern)?
- Future of Ad research and attribution
- Experimentation is being increasingly used to optimize digital ad practices. How is the role of experimentation evolving, and how effective is it compared to more traditional approaches?
- If the goal is to “deliver the right message to the right person at the right time”, what is MR doing to help?
- Given the increased importance of online buying in CPG, what does this mean for the future of shopper research?
- A long-time cliché has been that 80% of new product offerings fail – what are we doing as an industry to improve that dismal statistic?
I could go on, but I think you get the idea.
The GreenBook Blog is a great marketplace of ideas – please bring us yours, whether you work on the client-side, global research company or a new start-up.
Don’t forget to review our editorial guidelines!