Editor’s Note: One of the highlights of IIeX is the Insight Innovation competition. Early stage research/insight companies compete onstage for a significant cash prize (donated generously by Dynata) and the industry recognition that winning brings. Past winners include firms like Zappi, Decooda, Remesh, and Riwi, that have gone on great success after the contest. This year’s winner is UXReality, and below they tell their story. I’m sure we’ll be hearing more from them in the coming years.
A word from the winners
The MR industry has voted for the best idea at IIeX North America’s Insight Innovation Competition. And the winner is… UXReality app!
It’s an inspirational time of victories for our team! Exactly one month ago we published cheery news that the UXReality has taken the 1st place at The MarTech Award 2019. And we’ve done it again!
On April 25th 2019, Lana Babii, Head of BD of CoolTool, took to the stage with a five-minute pitch at Insight Innovation startup competition 2019 in Austin. By impressing a panel of judges which included individuals from Kantar, Dynata, Lowe’s Companies, and SnackNation, Lana has got the victory with UXReality.
UXReality is an outstanding solution that represents the newest tendency in the mobile UX world. Our team aspires to utilize the power of AI, webcam eye tracking and facial coding in market research in order to modernize the industry approaches, accelerate all the research process and create brand new opportunities for both clients and researchers. The app replaces bulky and expensive usability lab by turning any smartphone into a fully-featured tool for studying user behavior as close to reality as possible.
“Limitations – this is what unites all existing tools for mobile user testing. Usability labs are awfully uncomfortable using the artificial environment of data collection, and such data is extremely hard to analyze. Different online tools, like Google analytics are usually good to show consumer’s digital footprints but can’t explain the why of user behavior, can’t measure either user attention or emotions. It’s high time to transmit from words to actions. We put lots of effort into creating the unique and universal solution, and today I’m proud that our UXReality was found worthy of victory at IIex 2019″ – Dmitry Gaiduk, CEO of Cool Tool
Organized by GreenBook, and made possible by Dynata, the Insight Innovation Competition helps entrepreneurs bring their ideas for upgrading the insights industry to life. The list of past winners includes such companies as Zappi, Dalia Research, Measure.
“Awesome and well-deserved win in a hard-fought competition” –Leonard Murphy, Executive Editor & Producer, GreenBook via twitter
We are extremely proud to say that as a winner of this Insight Innovation Competition UXReality is now officially part of the market research industry innovation upgrading process.