According to the Altimeter Group, many companies believe they’ve gone through a digital transformation just because they’ve invested in technology. However, a true digital transformation spans beyond this initial investment. WPP Health Practice’s team identified the need for a digital transformation strategy to democratize knowledge and insights across their organization. Learn the process WPP Health Practice used as they embarked on their digital transformation journey and lessons learned along the way.
View the recording. You will learn:
- How to define the need for a digital transformation
- How cutting-edge technology can help democratize insights and knowledge
- Key learnings from WPP Health Practice’s digital transformation journey and the advice they have for organizations in the early stages of developing a strategy to democratize knowledge and insights
Mark Andersson, Digital Transformation Director (International), WPP Health Practice
Mark Hammer, CEO, Bloomfire